Monthly Archives: March 2017

Hi Spring!

31st March 2017

FullSizeRender 4Skipping into spring with floral dresses & open toe shoes today, yay!FullSizeRender 2FullSizeRender

I’m obsessed with floral sundresses for Spring, they’re easy effortless and totally fun to wear! As you know, I’m a big fan of Old Navy and their effortless style for a killer price point, so I had a blast stocking up on Spring Styles to twirl in all season long.IMG_0851FullSizeRender 9

Earlier this week, I got to hang out with Old Navy at a fun spring event to celebrate the launch of their newest dresses. It was a great way to “Say Hi” to the season and showcase all the ways you can wear the perfect spring dress. Girls were dancing, doing crafts, making flower crowns and even skateboarding in their spring dresses … and somehow I summoned the courage to join them.FullSizeRender 5FullSizeRender 3

I feel the most confident when I’m comfortable, and the perfect dress from Old Navy always does the trick. I’ll wear mine belted with a utility jacket and heels, or sneakers and a denim jacket for something more casual (like skateboarding).FullSizeRender 10

Shop My Favorite Dresses:IMG_0963

Fit & Flare Cami Midi Dress for Women • Old Navy • $36.94
Fit & Flare Cami Dress for Women • Old Navy • $22
Off-Shoulder Chambray Tencel® Dress for women • Old Navy • $44.94
Printed Ruffle-Hem Shirt Dress for Women • Old Navy • $39.94
Fit & Flare V-Neck Maxi Dress for Women • Old Navy • $28
Chambray Tie-Belt Midi Dress for Women • Old Navy • $36.94
Striped Tie-Belt Midi Dress for Women • Old Navy • $36.94
Poplin Swing Dress for Women • Old Navy • $24FullSizeRender 6

If you want to get crazy cute for the season, Old Navy is offering up to 50% off dresses until April 9th (yay!). And to sweeten the deal, we’re teaming up to give away a styling session with me to get you into the spring of things! I’ll help you choose the best dress for your body & give you creative and fun ways to rock it! Enter here

Fit & Flare Cami Midi Dress for Women • Old Navy • $36.94
1″ Belt for Women • Old Navy • $7
Twill Utility Shirt Jacket for Women • Old Navy • $18
Embroidered-Graphic Denim Jacket for Women • Old Navy • $39.94
Poplin Swing Dress for Women • Old Navy • $24
Triple-Strap Block-Heel Sandals for Women • Old Navy • $32
Distressed Denim Jacket for Women • Old Navy • $39.94
Fit & Flare Cami Dress for Women • Old Navy • $22
Lightweight Printed Neckerchief for Women • Old Navy • $7

Big thanks to Old Navy and POPSUGAR for partnering on this post. All opinions are my own

Travel Sneaks!

30th March 2017

IMG_4189For about three or more years now, I’ve been consistently relying on on a go-to shoe when I travel… kedsIMG_4156 IMG_4166

It’s no secret that I love my keds, I wear them with skirts, dresses, jeans and shorts all season long. When the temps rise, I slip into these sneaks for my all day adventures or and easy outfit. IMG_4215IMG_4256

Recently, I wore them with a sun dress when I was back home in Arizona, but they’ve travel around the world with me – from Japan to Europe and everywhere in between. We were wandering around Scottsdale in search for something sweet when we stumbled upon this Popsicle shop and hot to stop in for a mango / raspberry pop, yum! IMG_4125IMG_4255

Classic white keds are a staple in my wardrobe, I invest in a new pair annually when spring starts! They’re so light weight, comfortable and easy to wear the’ve become my tried and true travel buddy. Since I tend to procrastinate, especially when packing, I love ordering them from Zappos, because they have fast and free shipping plus a killer return policy.IMG_4273IMG_4223

White Keds from Zappos (more styles here)
Nannacay Straw Large Joana Pom Pom Tote • $275
Nicholas N/Nicholas Wrap Front Mini Dress • Nicholas • $375
Turquoise Suede Belt $45

Thanks to Zappos for sponsoring this post!

Color Me Curly – 3 Days Without Water

28th March 2017

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Calling all curly girls!

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As you may have noticed, I’ve been wearing my hair curly for the past few months, so I’ve been testing out a bunch of new products to see what works for me.

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The biggest issue with being curly is that I have to wash my hair everyday, because my second day curls are no bueno. Today I’m challenging myself to go three days without wetting my hair, and putting Vernon Francois product to the test that I picked up from Sephora.

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Vernon Francois is a award winning hair stylist turned product developer known for celebrating diversity and texture. He’s also the master mind behind Lupita Nyong’o’s tame mane.  He’s become one of the few “Scouted by Sephora” brands, in which Sephora curates selection of hidden gem brands that often go undiscovered at Sephora due to their small, limited distribution. I love the Scouted by Sephora helped turn me on to Vernon Francois and so many other, awesome brands.

I’ll be using a few products from the Vernon Francois to get me through three days without rinsing my locks, and styling my curls in three different ways. At the bottom of this post, I’ll also share a video so you can see how I used the product and created each style.

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For Day One I started with a shower and used the CURL~ Shampoo & Conditioner combo before finishing with Light Weight Styling Serum to create my signature curly bob.

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For Day two I used the RE~VAMP Moisture Spray to bring my dry and dull curls back to life and into a curly pony with clip in extensions, before finishing with Light Weight Styling Serum for definition and shine.

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For Day three I used the PURE~FRO Moisture Spray at my roots and throughout for a much needed lift before pulling my hair into a top of my head pineapple pony, and swirling my ends into a top knot.

Press Play to see all of these styles in action, and how my curls survive without water. 

About the Brand – Now that you’ve seen what Vernon Francois can do and the wonders they can work without water, here’s one more reason to love the brand. Not only does he care for your hare, Vernon Francois cares in general! The brand actively works towards supporting women’s education and the livelihood of farmers in Africa, where the oils are sourced to ensuring all products and ingredients are cruelty free, natural, and the best for your hair … uhm yes!

Featured Products:
CURL Shampoo & Conditioner
Light Weight Styling Serum
PURE~FRO Moisture Spray
RE~VAMP Moisture Spray

Shop Vernon Francois and more Scouted by Sephora Brands at Sephora!

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Thanks to Sephora & RewardStyle for Sponsoring this post. 

Come From Away

28th March 2017

As you know, I LOVE Broadway! So, today I wanted to talk about a recent show I saw…


Come From Away
Come From Away is a new musical that highlights events of 9/11 that weren’t really talked about. I first head about the show from my Broadway-obsessed bestie (@kristinroa) who had been coming across nothing but amazing reviews from the previews in Toronto. So, you can only imagine how excited I was when I was given the opportunity to go see the show during its preview week in NYC. 


Without giving too much away, the show follows the lives of a small town in Newfoundland and 7,000 stranded passengers. It’s a true story of compassion, friendship, love, trust, and gratitude.  I’m pretty positive it’s impossible to leave the theatre without a love and hope for humanity.


When thinking of Broadway, I often think bigger is better. I’m all into jazz hands and sparkles and love a giant dance numbers. While Come From Away is anything but flashy, its simplicity in storytelling and production is perfect for its subject matter. It leaves you feeling satisfied and wanting more because it’s just too good!


While there are many incredibly told character story lines, my favorite was that of Beverley Bass. Not only was Jenn Colella fantastic in this role, but this particular character’s story was so inspiring. After years of being told she didn’t belong and training just as hard as her male co-workers, Bass became the first female captain for American Airlines in 1986. Although she was just one of many pilots to land in Gander that fateful day, her story leaves you filled with so much pride as a woman and a desire to never give up on your passion.


Looks Inspired by the Show
Not only does the show leave you inspired to do more good in the world and to look at humanity in a brighter way, but it left us with some outfit ideas as well. We’ve created three looks that are perfect for attending the show or wearing in honor of its themes!

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The first look is inspired by Beverley, of course. We’ve taken some cues from other female pilots such as Amelia Earhart and paired a bomber jacket with a white scarf. The skinny jeans and loafer mule add an extra touch of femininity.

The second represents the people of Newfoundland. This small province of Eastern Canada is all about fishing. We’ve taken some lessons from the sea with look by putting together a chic fisherman’s cap and a wide leg sailor pant.

Lastly, the third look is influenced by the heart of a New Yorker. With a simple t-shirt that speaks to how proud you are to be here and a bag that reminds you of our good ol’ Yellow Cab Taxis – this outfit is all about sticking to what you know and being comfortable in your own skin.

Click below to shop all of the looks!

LOOK ONE: Pilot Chic
Bomber Jacket • Espadrille Wedge • Tiny Satchel • Skinny Jeans • Scarf • Flannel

LOOK TWO: Newfoundland Local
Fisherman Cap • Sailor Pant • Knot Stud Earrings • Peacoat • Tissue turtleneck T-shirt

LOOK THREE: Classic New Yorker
Tinley Bag • NYC Graphic Tee • Embroidered Mom Jeans • Laurel • Leather Jacket

NOW! Go see the show and tell me what you think!

Color Me NYC – Lower Manhattan Guide

23rd March 2017

FullSizeRender 12FullSizeRender 7 Although I live in NYC and have for years now, there is still so much of it I’ve yet to see. Over the past year I’ve made a conscious effort to explore more neighborhoods and fun things to do in each of them so I can share them with you. To kick things off, I’m starting at the bottom and talking about lower manhattan, or the southern tip of the city – specifically financial district and battery park area.FullSizeRender 21FullSizeRender 11

If you aren’t familiar with Manhattan (which to be honest, there is so much packed in a tiny city so I can’t blame you) the city is broken up into districts or neighborhoods and areas – where areas are essentially larger groups of districts (I know, I know, this sounds like the hunger games, but stay with me). So while lower Manhattan is an “area”, it’s made up of neighborhood’s like the Financial District (also known as White Hall and Wall Street) and battery park city. If you want to get really technical, you can include anything under Soho into lower manhattan, which would include China Town, TriBeCa, Two Bridges and Civic Center – but for today we’re just focusing on FiDi (Financial District) and Battery Park City.

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WOOOO, okay now that you got all of that, let’s get started!

Five Things to do in Lower Manhattan:FullSizeRender 19FullSizeRender 6

Freedom Tower / One World Trade – One of the first things that comes to mind in Lower Manhattan is the Freedom tower, One World Trade Observatory and the National September 11 Memorial & Museum. If you’re looking for more of a lengthy visit then the observatory and museum is for you, but if you just want to stop by and see the fountains at ground zero, you can do that quickly, easily and for free. Either way, if you’re down there this area is a must see.

Statue of Liberty, Ellis Island – Continuing the Touristy trend of One World Trade, you can hit up other NYC go-tos like the Statue of Liberty of Ellis Island. Most of these are guided boat tours leaving from around South Street Seaport that range in costs depending on the group size and tour description. 

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South Street Seaport – This is a historic area where Fulton street meets the East River, neighboring FiDi. It has some of the oldest and most historic architecture in the city, including former Fish Markets and renovated sailing ships that have since been converted to small shops and fun restaurants. I love walking around down here, getting seafood or just enjoying the view! If you’re looking for something a bit more organized, I suggest starting at the South Street Seaport Museum before wandering around on your own.

FullSizeRender 5Stone Street – As a big Hamilton Fan and semi history buff, I love seeing Stone Street! This was the first paved street in the city and home to a bunch of historic bars and spots that the founding fathers met at! It’s cool to see that these things are still standing, and are essentially where history was made. Stop by for a bite, drink or just to take a pic on your walk from South Street Seaport to …

Brookfield Place – If the history & walking tours aren’t for you, but great food, killer shopping and a full indoor experience is, you’ll have to hit up Brookfield Place. Located in Battery Park City, this is a fairly new shopping spot and one of Manhattan’s only Malls (and IMO the only one worth visiting). There you can eat at Hudson Eats, which has some of my favorite low-key places to eat in the city (Mighty Quinns, Dig Inn & Sprinkles, obvi) or dine in at one of our favorite restaurants, PJ Clarks.

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F- R – E – E – Who doesn’t love free stuff? If you’re looking to do lower manhattan on a budget, here are some completely free things FullSizeRender 13

Tour City Hall (must be reserved in advance)
Take the Staten Island Ferry (for a great view of the city and the Statue of Liberty)
See the Stock Exchange (after 3pm)
Take a selfie with The Bull
Do Cartwheels in Battery Park (or just walk around, that works too).

Some of the things I mentioned above in the Five Things To Do List (Stone Street, Brookfield Place, South Street Seaport) are also free but will usually require you to spend money if you eat or shop there.
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I hope you liked this mini guide to Lower Manhattan, let me know where you would like me to share next.FullSizeRender 14

Shop My Look:FullSizeRender 18FullSizeRender 16

Furla Metropolis Mini Navy Blue Leather Crossbody Bag • Furla • $298
New perfect-fit T-shirt in stripe • J.Crew • $29.50
Women’s J.crew Toothpick Jeans • J.Crew • $115
Printed Linear Scarf • Old Navy • $12
Oversized Wool Blend Coat • Halston • $278 

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Common Projects Suede Chelsea Boots • Common Projects • $525
EASTPAK Pak’r leather backpack • Eastpak • $155
Quilted Wool-Blend Jacket for Men • Old Navy • $66.99
Herschel Supply Co. Owen Baseball Cap • Herschel • $29.97
Standard fit jeans (stretch) • Gap • $49.95
Dawson Crewneck Tee • Twenty • $39
Men’s Alternative Challenger Trim Fit Hoodie • Alternative • $54

Meet your new Bra BFF

21st March 2017

FullSizeRender 7Bra’s are a girl’s best friend … well kind of.FullSizeRender 2

What’s the first thing you do when you get home? For me – it’s take off my bra.

Let’s get real. bra’s aren’t fun – they’re a necessary evil, uncomfortable and kind of awkward. This is even more true when you’re wearing a white t-shirt, something that should be easy and comfortable but can become a nightmare if you aren’t wearing the right under garments.FullSizeRender 5

EnterThirdLove, a revolutionary new way of looking at a girl’s best friends. They’re designed for the modern women with increased comfort, premium details and (most importantly) a better fit, complete with a 100% fit guarantee.

Recently, they’ve launched the New Nakeds, a variety of “nude” shades for diverse skin tones. Growing up biracial, I’ve always struggled with finding the perfect “nude” bra – everything I found was always a light beige, that didn’t compliment my caramel complexion. As a result, when I would wear a light white tee, you could see the bra or the outline of the bra, prevent it from being truly nude.FullSizeRender
Perfect nude pushups:

I love that the ThirdLove The New Nakeds collection creates a variety of colors for every skin type, so we can all be comfortable and confidence in a great bra and a white tee, or any other look that needs a nude. FullSizeRender 9
Tried and true t-shirt bras:

The best part? that even if it’s not your exact skin shade, all five of these hues are beautiful colors you’ll want in your wardrobe. For example, I picked up Nude 2 and Nude 3 for a variety of options, depending on my outfit.FullSizeRender 3

OH HEY GUESS WHAT – Now you can find your perfect fit in a shade that complements your skin tone AND try it for free for 30 days, WOO! Color Me Courtney readers can try the New Nakeds free for 30 days — just head here and check it out

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Thanks to and ThirdLove for partnering on this post – per usual all opinions are my own. 

Spring in my Step

17th March 2017

IMG_1913Spring has sprung! … Or has it?!   IMG_1977IMG_1935Someday (hopefully soon), we’ll be in full blown spring, complete with flowers blooming, perfect weather and days spent wandering the west village. My goto spring wardrobe is a pretty dress, fun color pallet and comfortable walking shows, like these Samantha style from Naturalizer.IMG_1945

When winter finally melts away, I like to spend as much time as possible alfresco. From eating to shopping to location scouting, somedays I’ll spend hours on end in the great out doors walking around. As a result, on a day like this – comfort is key.IMG_1963IMG_1934 (1)

I found these cute pointed toe flats from Naturalizer and thought they would fit perfectly in my closet. I love that they’re a light mint green color they also come in other neutrals) because they go with so many looks without being too much of a statement color. Most importantly, they’re a great walking shoe! Something you can take with you on a vacay or wear all day when you’re wondering the cobble stone streets of the West Village in the big apple. Their chic enough to wear with something fashion forward, conservative enough to take to work and work great with a flirty wrap dress (pictured), white skinny jeans, or a flirty skirt. IMG_1963

Whether you’re off to a meeting, flower run, or brunch with your girls, the Samantha can take you there in comfort and style. I can’t wait to pack these with me as I head to a few fun walking destinations and locations this season – I have Mexico City and Bahamas on the book, right now but am looking forward to more fun locations as well!IMG_1938

So here’s to spring! I hope she comes out to play, so we can do the same. Till then, you can shop the Samantha at


Thanks to Naturalizer for sponsoring this post, as always all opinions are my own

Cadet Kelly!

6th March 2017

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At Ease Solider. What’s cute & girly yet tough and strong? This look (obvi) but also Cadet Kelly!

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If you have no idea what or who Cadet Kelly is: 1 – thanks for making me feel old, 2 – I’m pretty sure you can (and should) watch it on Netflix (P.S. we didn’t have Netflix as a kid you youngsters –  we had to wait till shows came on live… I know, THE HORROR!!!) and 3 – I’ll explain more below.

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Every girl needs a go-to utility jacket in their closet. I bought an oversized army one from Goodwill years ago, and still wear it as a layering piece or belted over a dress. It’s a timeless trend that is forever being reinvented and recreated with fun new ways to wear it.

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I recently picked up this lace embroidered one – it was love at first sight and I knew I had to have it! What drew me to it, was the unique flirty twist on a classic style and how it works effortlessly with dressy or casual pieces.

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Featured Piece:
It’s a splurge, but worth every penny – here are a few places you can pick one up
For reference I’m wearing a size 2!

Veronica Beard • $695  // Veronica Beard • $695  // Veronica Beard • $695

Look for Less Options:
While I’m all about a good investment piece, I also appreciate a less expensive option – here are a few examples

In case you haven’t noticed, I kind of sort of love color – so a muted army green color doesn’t really fit in my rainbow closet… until now. Here are a few tried and true color combinations for wearing army green, but still staying true to your unicorn candy colored soul.


Sunglasses • $320 // Dress • $194 // Shoes • $425
Dress • $34.99 // Bag • $1,650 // Sneakers • $95
Dress • $748 // Sunnies • $300 // Dress • $44.97 // T-Shirt • $9.98

Blouse • $65 // Bag • $39 // Flats • $129.95
Sunglasses• $175 // Blouse • $78 // Earrings • $65
Dress • $129 // Dress • $57.50 // Pumps • $575 // Pumps • $595

Dress • $21.50 // Earrings • $32 // Heels • $245
Mules • $98 // Hair Clip • $9.99 // Bag • $64.97 // Dress • $138.60

Top • $39.99 // Wristlet • $125 // Loafer • $120
Skirt • $110 // Heel Sandal •  $120 // Top • $40 // Dress • $440

ICYMI – I previewed this look on instagram a few days ago talking all about Cadet Kelly,FullSizeRender 39

I loved reading all your comments about some of your favorite DCOM (Disney Channel Original Movies) or ZOOG Movies on the post, took me back to my childhood. Awhhh, the good ol’ days. I often feel bad for kids growing up today, I meannnn how are you supposed to learn any of life’s important lessons while having a good laugh without valuable shows and movies like Lizzie McGuire, Even Stevens, Zenon: Girl of the 21st Century, Smart House and more? Is the next generation screwed because we took all of the best shows & movies? Yes, probably, because that my friends, is the determining fact of a success of a generation … obviously. Alright, alright, I’m kind of kidding – they’ll probably be fine despite developing without Halloweentown .. IDK, maybe.

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Utility Jacket • $695 // Lace Tunic Dress • $465 // Sunglasses • $250
Pumps • $120 // Dress • $98 // Army Jacket • $75
Lace Mini Dress • $475 // Pumps • $525 // Sunglasses • $280
Bucket Bag • $895 // Body Bag • $298  // Utility Jacket • $99.90

FullSizeRender 34For more ways to wear a military jacket, check out this awesome article on Not Jess Fashion

Blogging Outside the Lines

3rd March 2017

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I get so many questions about how to grow on Instagram or become a full time blogger and to be honest, I don’t answer them. I don’t do this to be mean or to keep secrets but because “how to grow on Instagram” isn’t a question I can answer… but, if you’re interested in building a brand – and finding your own place in the industry – then I can help you … here’s my story.

Today we’re traveling back in time as I share some of my history and growth over the past few years. I’ll start at the beginning, share my story, and include some tips and tricks along the way. Most Importantly, this post is about embracing your uniqueness and daring to be different (because as you know, perfect is so boring). So, get ready to expect the unexpected and learn a little bit more about me – PLUS to say THANK YOU there’s a giveaway at the bottom of this post – yay!


Ribbet collage 2014

I had about 1K followers on Instagram – consisting mostly of people I had gone to high school with. I had just attended my first Fashion Week and started my first day at Coach, when I decided to turn my blog into a business (before then, I had only used it as a resume boosting tool to show potential employers that, despite having degrees in business and an MBA, I had a real interest in fashion).

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When I decided to turn Color Me Courtney into a business and a brand, influencer marketing wasn’t anything like it is now. To be honest, I didn’t really think I could have a full time job as a blogger – I thought I would always have both, a full-time job and CMC.

I went into it as I do most things – by studying. I found and followed big bloggers then started mimicking their outfits, Instagram aesthetic, and photography. I bought the sunglasses they wore, attempted to re-create outfits that emulated their style and tried (and failed) at perfecting their poses … I was miserable, and not at all me.

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After about two weeks I was exhausted. I was putting all of my energy into working from 9-5 and keeping up this blogger charade in my free time. I quickly realized that if I wanted to be successful, there were a lot of unknowns, but I was sure of one thing – if I was going to spend my nights, mornings, lunch breaks and weekends working on Color Me Courtney, the brand I was going to build had to be 100% unapologetically me.

It didn’t happen over night but I gradually started to shed the sunnies, show my face (and personality), and dress outside the lines. I stopped stalking other bloggers and started looking for inspiration within. Although I still struggled with shooting sans sunglasses, I did my best to get good shots despite loosing this security blanket. I strayed from typical methods of growing (basically every method you could read about on the internet at the time) and developed my own ways of building a community and following. I went to every event I could. I constantly reached out to brands, publications, and pr firms; and spent all of my time blogging to the beat of my own drum.

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Summer 2014
Although I was doing my own thing, I still felt alone in the blogger community. I didn’t have any blogger friends and that was really hard on me (I’m a people person). In an attempt to meet some gals, I hosted a blogger party at my apartment and invited all my favorite girls – this also helped me grow on Instagram by about 1K. I remember hearing the girls (with about 50K on IG at the time) talk about getting ready to leave their full times job to blog and not understanding how they were making that kind of money … I’ll share how much I made off the blog in 2014 a few comments below, but it wasn’t nearly enough to pay my rent!

For the blogger event I threw #Macaronsandmimosas, I reached out to a million PR contacts and asked them to gift goodies for the gift bags. Most of them said no, but it helped me build relationships with those who said yes. It also demonstrated that I can create my own collabs and opportunities while exercising my party planning skills. Most importantly, I got to meet a bunch of bloggers. After that, we started exchanging invites and I just continued to meet more and more girls while becoming more established in the community IRL (instead of just online).

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Fun fact! I’ve since learned that a few of the bloggers I reached out to and invited to this event made fun of me behind my back because of it. Laughing at me for doing something different, or making a fool out of myself because I was a “nobody”. The funniest part is those girls don’t even know I know they said those things, lol well maybe they do now – but they’ve always been nice to my face despite what was said behind my back.

Here’s one thing I’ll share about the blogger community – it’s clique-y and filled with drama. If you’re new, find a good group of girls who you can trust and be very careful before opening up to those outside of it. This was really hard for me and I got burned a few times by former blogger friends before learning who my true crew was/is. It really shook my trust because I had never experienced drama like this, not even in high school, so I had NO CLUE how to deal. The only advice I can give you, is to not compare yourself to others and always trust your gut.

Fall 2014
Equipped with new blogger friends, I went to NYFW and had a blast. In September 2014 I was up to 10K on IG and my blog had increased about 25% in traffic since March. I became friends will Lex and Elena (of @lexiconofstyle and @anewyorkloveaffair) at a racing event, and we went to SO MANY events together. At one of these events I met Olivia of @oliviajeanette_ (formerly Corporate Catwalk) through Naty of @natymichele.

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Holiday 14
Right around Christmas, and about a year of juggling Coach and Color Me Courtney, I grew to 25K on Instagram. In the first week of December I was featured on the Instagram for the first time (gaining 900 followers) and we saw another 30% increase in blog traffic.

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By then, I had developed a signature style (my go to red lipstick, bold patterns, fun color combos) and began getting offered a few collaborations. Paris was living in the city and working just as hard as I was to build CMC all while trying to find his own way in New York.  To build off momentum, I hosted my first #colormecookie party and invited my current blogger crew…. including Olivia. I grew another 2Kish from the party and generated some buzz in the smaller blogger bubble in NYC.

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Fun Fact – this was my first time really hanging out with Olivia! She came into my apartment and met Waffles my frenchie… and that was it. She didn’t talk to anyone or make one cookie the whole party, just snuggled with Waffles. As she left, she said “I‘m texting my husband, we’re getting one” … TBH I thought she was full of it, but 4 days later she sent me a photo of her new frenchie and I knew we were destined to be besties.

I’m not 100% positive, but in 2014 I probably made between $5-7K on my blog, this is a combination of small collabs ($100- $200 price points) and affiliate commisions. I remember when I got one collab that included a series of posts for a total of $1,200 – I was at a makeup event with Lex when I got the email and I remember freaking out! Throughout the year, I probably spent around $5-6K on blog related activities (new equipment, clothing, props, etc) so I’ll estimate I netted $1K for the year (but once again just a guess!). Also, in December of 2014 I was in RedBook magazine (my first magazine feature, along side my Idol Brad Goreski … side note, he’s not as awesome as you think he would be – he’s BETTER and still remembers me every time I see him, HE’S THE SWEETEST!!!! ). I remember crying when Paris brought one home for me and feeling like I was maybe, kind-of, doing something right.

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2015 (weee!)

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In 2015 I hit the ground running and started coming into my own as a blogger and really enjoyed standing out from the crowd. Brands started to notice too! I started working with Refinery 29 (my favorite publication at the time), got invited on press trips and even designed a shoe for my favorite shoe brand at the time – Keds.

There weren’t always highs tho – at one activation I met YouTubers straight out of high school who were not only kind of mean but also had 10X as many followers as me which totally shook my confidence … BUT I did meet some cool girls (like the Sugar & Spice girls) too. I started getting more collabs (but wasn’t charging nearly enough for them) and had to turn down many opportunities because I was still working at Coach and couldn’t afford to take the time off. I was working overtime but only growing half as much as I wanted to.

Summer 2015
Although I would sometimes steer off course, I worked really hard at creating consistent and colorful content that kept me in my own lane. I also had to continually remind myself to be true to myself – despite the lack of sleep and feeling that I was always running on empty.

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That summer I took over the Instagram, which totally helped me grow and become more well known in both the brand and blogosphere. Most importantly, it helped boost my confidence in this new direction I was headed (also Paris’ constant support didn’t hurt at all… looking back I realize more than ever that I couldn’t have done any of this without him. Paris, if you’re reading this, thank you isn’t a strong enough phrase … I am everything I am now because of you ( #courtneyandparis).

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Fall 2015
Fall was really good to me. Now at 70K on Instagram with blog traffic double what it was the year before, I had finally felt really confident in what I was doing. Dunkin’ Donuts (another dream brand of mine) took me out to dinner one night where we began working together, Style Watch Magazine featured me in their denim issue, Disney (OMG OMG) reached out and I got to do something really cool with Marc Jacobs, and the list goes on.

I met my good photographer friends The Hons, became really close with Olivia and started working with my friend Rique on stop motion videos (#colormevideo).

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I was really proud of the work we were doing, but felt like I was slipping at Coach. I LOVED having a double life (#HannahMontana), but was pulling on average 2 all nighters a week and spending every second of the weekend shooting. Paris was working full time too (he still is) so we couldn’t spend any time together as Paris & Courtney, only as photographer and blogger. My health started to go and we were working around the clock. Reluctantly, I made the decision to leave Coach and put in my notice – my final day would be Dec 20th 2015.

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Like clockwork, I hit 100K right before the new year. Now exclusively blogging,  I went full force – pitching myself for collaborations, creating consistent content, launching a YouTube channel and working around the clock to succeed… I grew to 125K in the first month!

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My goal for 2016 was to make 50K off my blog for the year, just enough to live and eat without having to borrow money from my parents. I didn’t know if it would last, or if I would be crawling back to Coach hoping to pick up where I left off.

Throughout the year, I traveled the globe, and worked on some of the coolest things I have ever created in my career. I had some long term collaborations with brands I’ve worn or loved for years (Sephora, Old Navy, Dunkin Donuts) and started designing my second product launch with birch box – Color Me Confident lip color. I was in three magazines, created 30 stop motion videos, learned to ride a bike and was on the Today Show!

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I also decided to re-brand in Spring 2016 and become even brighter and bolder on social media. I made videos a key part of my content and became and expert in the space. I started shooting at more solid and graphic backgrounds that really resonated in the feed, and tried my best to create a constantly colorful experience.

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Most of my growth in 2016 came from perfecting my signature style in combination with continued exposure through these channels. I also dabbled in partnering with other bloggers, cross promotion from brands (if you’re trying to grow, I suggest asking every brand you work with to cross promote you on the social channel of your choice, and would even make them add it to a contract) and traveling. Traveling to new location, geo tagging those locations and partnering with local bloggers in the area can help you grow tremendously in new markets!

I also had one of the hardest years of my life – Waffles became paralyzed, the gas line blew in my apartment, I was in the worst condition health wise and we lost two family members. It often felt like we were taking one step forward and two steps back. And although I was blogging full time, I was still pulling 2-3 all nighters a week.

Although things were tough, the good vastly out weights the bad. I’m really grateful I got to grow and travel while creating unique content. Most importantly, I was able to be successful and support myself doing what I loved. Though I won’t share financial details, I will say that I surpassed all of my financial and professional expectations for 2016.

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Now it’s 2017 (can you believe it’s March?) … and what’s changed?
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While I’m still writing this post from my laptop in my underwear at 3AM as I have with so many posts before hand… things are different.

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I’ve hired an employee, hit 200K on Instagram and so far this year I’ve signed three of the biggest deals of my career. I’m redesigning my website, rebranding my content and have so many exciting things happening that I can’t WAIT to share.

I feel lucky to be where I am, but also determined to aim higher and do better from here on out. Most importantly, I feel grateful for all of you – so to celebrate I’ll be giving back ALL. MONTH. LONG.

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Welcome to Color Me March Madness, where I’ll be giving away goodies, running giveaways and randomly contacting loyal followers all month long. Basically, I’m Oprah this month and you’re all in the running to win some serious prizes.


Check my Instagram & Instagram stories daily for new ways to win (also you can follow along on twitter @colormecourtney) and be active! We’ll have some loop giveaways, some structured giveaways, and some random giveaways where I pick out people who are always commenting or sending me DM’s and surprising them with prizes!

Today’s post, was my first gift (sharing my story and ways to grow on Instagram) but I’m also running a few fun giveaways on Instagram. Keep checking the #colormemarchmadness hashtag regular for more giveaway opportunities.

So in summary – when people ask me “how do i grow” I really don’t have an answer other than, do you! I wish there was a super secret special sauce I could share, but you already have that within! Be true to yourself and you’ll always find a way to succeed!

I would recommend that you find your lane and blog to the beat of your own drum. Don’t be afraid to be different, shake things up, rock the boat! Create your signature style, thing, or niche that is unapologetically you – and stick to it. Become an expert in whatever it is (magic videos, red lipstick, crazy color combos) and make sure everyone knows you’re the queen of that castle. BYOB – build your own brand so that you can become your own boss, but don’t ever conform to someone else’s expectations to do so. If I hadn’t broken free, I would still be blogging behind my sunglasses and probably be 1/10 my current size.

Now more than ever the industry is so saturated, so find what makes you special and brand yourself around it. I’m so glad I made the decision 3 years ago to remove my sunglasses (both metaphorically and physically) because it helped me find my signature style and pushed me to dress, live, and blog outside the lines!

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1st March 2017


With the craziness of the weather, it seems impossible to know how to dress each day. I mean one day it’s sunny and spring and then the next minute there’s a forecast full of winter! HOW DO WE PREPARE?! Lucky for you (and me too!) SHOPBOP is having a sale to help us prepare and save for the season ahead! And guess what?! The MORE you BUY, the MORE you SAVE! So whether you’re looking for something to wear tomorrow, or next month I’ve rounded up some of my favorite items on sale NOW! Use code: GOBIG17 and SHOP SHOP SHOP!!!

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Sneakers, mules, sandals – they’re all back in fun prints and bright colors  – what more could you want?!

Stripes, Florals, Lace… I LOVE IT ALL!!

These have been on trend for a quite awhile, but Spring 17 offers even more colors and styles to take your outfit to the next level… or hide your face when you don’t feel like wearing make-up.

Major trend alert for spring! Loving the daintiness but also elevated touch this trend brings to any outfit.

Here are some of the items in my cart, what’s in yours?!